Robert Mendelson

Fractional CMO

Fractional Pros Canada (Founder)

Montreal, QC

Robert is a seasoned marketing strategist specializing in empowering manufacturing businesses to scale strategically through direct-to-consumer (D2C) eCommerce and digital transformation.

Robert excels at guiding companies through the complexities of digital expansion, including navigating the delicate balance of launching D2C channels without disrupting established B2B relationships. He focuses on delivering impactful, data-driven results through clear positioning, optimized campaigns, and effective team leadership. His entrepreneurial success as Co-Founder and CMO of Selectblinds.ca, a D2C eCommerce brand disrupting the window coverings space, and then Founder & CEO of HeyBlinds.ca, provides firsthand experience in building and scaling online retail operations. This practical knowledge, combined with strategic insights gained from leadership roles at major brands like Ubisoft, Fairstone and Air Canada, forms the foundation of the proven frameworks he now applies to help manufacturers achieve sustainable D2C success. An advocate for community and collaboration, he also founded Fractional Pros Canada, the country’s first dedicated community for Canadian fractional executives to connect and grow. Robert’s core strengths are in developing clear eCommerce strategy, optimizing the digital customer journey (from acquisition to retention), leveraging data analytics for actionable insights, embracing AI for competitive advantage, and building high-performing marketing teams. He is passionate about simplifying complex challenges and driving measurable outcomes to help manufacturers grow smarter—not just bigger.

Industries: Industrial & Manufacturing, eCommerce, D2C

Specializations: D2C eCommerce, Digital transformation, Marketing strategy, Data analytics, AI implementation, Customer journey optimization

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