Meet Roy

Roy De Medeiros is a commercially focused Chief Revenue Officer and Outsourced Sales Advisor who helps business owners turn sales chaos into predictable, scalable growth.

At Fulkrem, he leads revenue strategy, implementation, and the Fulkrem Partner Program, connecting clients with a fractional ecosystem of CFO, CMO, HR, operations, wealth, and M&A experts to drive end‑to‑end growth.

Roy specializes in building sales infrastructure, installing proven systems, and aligning teams so businesses can scale, increase valuation, and prepare for a successful exit on their own terms.

Through Fulkrem’s Freedom Engine and Owner Freedom programs, he works closely with founders to reduce day‑to‑day firefighting, strengthen leadership, and create true owner independence.

Drawing on over 25 years of senior leadership experience, Roy is known for his hands‑on execution, clear metrics, and commitment to delivering measurable results.