In Episode 20 of the Fractional Pros Canada podcast, host Robert Mendelson dives into the world of paid social advertising with special guest Amanda Robinson, CEO of The Digital Gal Inc. Known as The Digital Gal, Amanda unpacks how AI is transforming Meta ads and what marketers need to know to stay competitive in today’s digital landscape.
From foundational setup tips to competing with big players on Facebook and Instagram, Amanda offers practical insights on optimizing ad performance using AI, broad targeting, and strategic experimentation. Whether you’re new to digital advertising or a seasoned marketer looking to level up, this episode delivers valuable takeaways to help maximize ROI and drive business growth through smarter ad strategies.
Links
Amanda Robinson | amanda@thedigitalgal.com
Book a call: https://calendly.com/thedigitalgal/60min
Facebook: facebook.com/thedigitalgal
Instagram: instagram.com/thedigitalgal
Amanda Robinson is the Founder & CEO of The Digital Gal Inc. She is a Certified Meta Lead Trainer and regularly presents on behalf of Meta at in person and virtual events. She is widely recognized in the digital marketing industry for her knowledge, training, skills and coaching as a Facebook Ads expert with her Swift Kick In the Ads Membership. She is an author, international speaker, consultant, and educator who has taught thousands of business owners and entrepreneurs the foundational skills of Facebook Ads. Amanda brings personality and passion to teaching others how to make Facebook and Instagram ads work for them.
Ways to Tune In
•Amazon Music - https://music.amazon.com/podcasts/6e4e178d-5197-4e02-a97a-56d43b60a449/fractional-pros-canada-podcast
•Spotify – https://open.spotify.com/show/0F0J9sCNrr0cUSO3qkR844
•Creator: https://creators.spotify.com/pod/show/fractional-pros-canada
Fractional C-Suite Retreat is produced by Frost Media Group
Learn more at https://frostmediagroup.com
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About Robert Mendelson: Fractional CMO
Robert Mendelson is one of Canada’s leading Fractional Chief Marketing Officers (Fractional CMO), bringing over 30 years of comprehensive marketing experience from both entrepreneurial ventures and major corporate roles. His practice is focused on driving significant growth for B2B and B2C clients within the eCommerce and manufacturing sectors.
A specialist in modern marketing strategy, Robert Mendelson utilizes generative AI to build custom AI agents and design efficient AI-powered workflows, providing his clients with a distinct competitive advantage. He implements the proprietary YORCMO framework, a system designed to deliver consistent, measurable marketing improvements and a clear return on investment.
As a central figure in the Canadian business landscape, Robert Mendelson founded Fractional Pros Canada, the country’s preeminent online community for fractional executives to connect, learn, and refer business. He is also the host of the popular Fractional Pros Canada podcast, where he shares insights with industry leaders.
For companies in Canada, the USA, and globally seeking expert fractional marketing leadership to scale their business, Robert Mendelson offers strategic guidance and proven solutions. To learn more about his fractional marketing services for the eCommerce and manufacturing industries, visit fractionalecommercecmo.com.