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Next Training: June 25-26 in Montreal

Implement a Proven System to

Launch, Grow, and Scale

Your Fractional Practice.

Whether you are just starting out or aiming to scale, the F.R.O.S.T. Fractional Framework gives you the discipline-agnostic operating system to stop guessing and start delivering.

Secure Your Spot
Join Us in Montreal for Training June 25-26

"Expertise without a system is just a job. A system makes it a business."

"Expertise without a system is just a job. A system makes it a business."

Stop Selling Time.

Start Selling an Outcome.

Most fractional professionals struggle because they are reinventing the wheel for every client. They have the expertise, but lack the operating system to execute efficiently.

The F.R.O.S.T. Framework is the result of an eight-year operational experiment led by fractional pioneer Joe Frost. As the co-founder of yorCMO, Joe spent nearly a decade running a 'living laboratory'—guiding dozens of fractional executives through hundreds of client engagements across diverse industries.

Through this direct, in-the-trenches involvement, Joe identified exactly why some fractionals burn out while others scale to seven figures. He codified those hard-won insights into F.R.O.S.T.—a singular, discipline-agnostic operating system that filters out the failures and systematizes success. Whether you are a CFO, COO, CMO or any other kind of fractional, this framework gives you the battle-tested blueprint (Focus, Resourcing, Ownership, Systems, Transfer Trust) to bypass the guesswork and build a firm on proven ground.

What You Get

A complete ecosystem designed to transform your practice from day one.

Visibility is Hard

We install a proven process for sales, delivery, and client success. You will leave with a Repeatable Sales Engine and the tools to build a powerful referral network.

4-Month 'Framework in Action' Coaching

Momentum is everything. This weekly group coaching and accountability program helps you solve challenges in real-time and secure your first clients. Included for free (a value of $1,000/month).

Access the 22-Tool F.R.O.S.T. Toolkit

Don't reinvent the wheel. You get the 22 Foundational Tools that serve as the 'operating system' for your practice.

From Discovery & Strategy Roadmaps to Client Scorecards & Renewal Scripts, these discipline-agnostic templates provide the universal structure for any fractional engagement. Whether you are a CMO, CFO, COO, or any other kind of fractional, you can instantly deliver a premium client experience without building your process from scratch.

What We Cover in the 2-Day In-Person Intensive

A high-level look at how we build your system from the ground up.
Next Training: June 25-26 in Montreal

1

Day 1: The Commercial Engine (FIND)

Defining Your Superpower

Clarifying your unique value proposition and locking in your Ideal Client Profile (ICP).

The 4 Pillars of Marketing

Building your custom plan for Inbound, Outbound, Referral, and Paid lead generation.

The "Networking 100"

How to build and activate a powerful referral network that delivers qualified leads.

The Sales Process

Mastering the journey from the first coffee chat to the signed contract.

2

Day 2: The Delivery System (RETAIN, OPTIMIZE, SCALE, TRANSFER TRUST)

The Client Operating System

Move from "hero mode" to a predictable machine. We will build your specific delivery playbooks, "Weekly Operating Rhythms," and AI-driven workflows so your business runs on process, not just your presence

The 22-Tool Deep Dive

How to use the F.R.O.S.T. templates to govern the relationship so you deliver strategy, not busy work.

Transfer Trust

Learn how to shift client confidence from you to your firm. We will map your "Decision Rights" and create the infrastructure that turns your practice into a sellable asset, allowing you to eventually step back or exit with equity.

Your 120-Day Roadmap

We end the day by building your personal execute plan for the next 4 months.

Meet Your Instructors

Co-led by industry veterans to ensure you get the global framework adapted specifically for the Canadian market.

Joseph Frost

Pioneer of the Fractional CMO Model & Framework Creator

Architect of the system used by hundreds of US fractionals.

Robert Mendelson

Founder, Fractional Pros Canada & Fractional CMO

Veteran marketer leading the Canadian ecosystem.

1-Year Vetted Membership to Fractional Pros Directory

Get discovered by Canadian business leaders and MacKay Community members looking for fractional talent.

Value: $1,000 CAD

Limited Time Bonus

Next Training: June 25-26 in Montreal

$2,500

CAD

2-Day F.R.O.S.T. Fractional Framework Intensive

BONUS: Resource Library Access (Value: $2,500/yr)​

BONUS: 4-Month Coaching Program (Value: $4,000)

BONUS: 1-Year Directory Listing (Value: $1,000)

Join The Next Training: June 25-26 in Montreal
Application takes 2 minutes. No payment required to apply.

Frequently Asked Questions

Both new fractionals establishing their first offer, and experienced fractionals looking to streamline their delivery and scale their fees.

No. The F.R.O.S.T. Fractional Framework is discipline-agnostic. It works for CFOs, COOs, CTOs, CMOs, and any other kind of Fractional Executive. The principles of operating a fractional business apply across all disciplines.

We'll review your application to ensure the FROST Fractional Framework is a good fit for your goals. If accepted, we'll send you the payment link to secure your spot in an upcoming training session.

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