Meet Joseph

Joseph Billett is the founder of Ascend, where he helps B2B founders move from reactive selling to predictable, repeatable revenue.

With a background in sales leadership and coaching, Joseph specializes in quickly diagnosing a company’s biggest bottlenecks and translating them into clear playbooks, practical cookbooks, and simple systems that teams can execute immediately. He partners with founders who are already making sales but feel stuck, overwhelmed, or unsure of what to do next.

Through his Playbook Assessment, implementation coaching, and fractional leadership, Joseph equips organizations with the clarity, structure, and accountability required to scale. His clients range from health supplies and manufacturing to technology and nonprofits. Joseph’s work is grounded in curiosity, clarity, and helping leaders take ownership of their growth.