In this episode of the Fractional Pros Canada podcast, host Robert Mendelson speaks with Tracy Borreson, an authentic marketing advisor, about the importance of embracing authenticity in marketing, the role of AI, and the value of fractional executives. Tracy shares her insights on how to navigate the complexities of marketing automation, the significance of consultative selling, and the need for founders to understand their unique business needs. The conversation emphasizes the importance of building trust and being a helpful advisor in the fractional space, while also encouraging listeners to connect with their own questions and curiosities.
Takeaways
•Embrace your weirdness and authenticity.
•Authenticity is about self-awareness and doing what you truly want.
•AI can amplify your efforts but should not replace personal touch.
•Automation can strip joy from meaningful tasks.
•Fractional executives can provide focused expertise without the daily whirlwind.
•Founders often don’t know what they truly need in fractional help.
•Consultative selling is more effective than selling signature packages.
•Building trust is essential in the fractional world.
•Every business is unique; one-size-fits-all strategies don’t work.
•Ask yourself, ‘What do you wonder?’ to connect with your true questions.
Links
Tracy Borreson –
LinkedIn: https: https://ca.linkedin.com/in/brandsthatspeak
Email: tracy@tlbcoaching.com
Ways to Tune In
•Amazon Music - https://music.amazon.com/podcasts/6e4e178d-5197-4e02-a97a-56d43b60a449/fractional-pros-canada-podcast
•YouTube – https://youtu.be/_JBGU1IRLtY
•Spotify – https://open.spotify.com/show/0F0J9sCNrr0cUSO3qkR844
•Creator: https://creators.spotify.com/pod/show/fractional-pros-canada
Fractional Pros Canada is produced by Frost Media Group
Learn more at https://frostmediagroup.com
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About Robert Mendelson: Fractional CMO
Robert Mendelson is one of Canada’s leading Fractional Chief Marketing Officers (Fractional CMO), bringing over 30 years of comprehensive marketing experience from both entrepreneurial ventures and major corporate roles. His practice is focused on driving significant growth for B2B and B2C clients within the eCommerce and manufacturing sectors.
A specialist in modern marketing strategy, Robert Mendelson utilizes generative AI to build custom AI agents and design efficient AI-powered workflows, providing his clients with a distinct competitive advantage. He implements the proprietary YORCMO framework, a system designed to deliver consistent, measurable marketing improvements and a clear return on investment.
As a central figure in the Canadian business landscape, Robert Mendelson founded Fractional Pros Canada, the country’s preeminent online community for fractional executives to connect, learn, and refer business. He is also the host of the popular Fractional Pros Canada podcast, where he shares insights with industry leaders.
For companies in Canada, the USA, and globally seeking expert fractional marketing leadership to scale their business, Robert Mendelson offers strategic guidance and proven solutions. To learn more about his fractional marketing services for the eCommerce and manufacturing industries, visit fractionalecommercecmo.com