In this episode of the Fractional Pros Canada podcast, host Robert Mendelson is joined by Andrew Jenkins, a digital strategy expert and author. They discuss the evolution of social media, the role of AI in content creation, and strategies for maintaining authenticity in digital communication. Andrew shares insights on the importance of consistent and authentic content, the challenges of social media automation, and the value of personal branding for executives.
Takeaways
•Be yourself and authentic on social media.
•Social media is ever-evolving, not over.
•AI is a tool for ideation, not content creation.
•Good content will be found if consistent.
•LinkedIn requires a mix of company and personal posts.
•Data-driven decisions can persuade executives to engage on social media.
•Automation should not replace human authenticity.
•Social media guidelines empower employees.
•Consistent and authentic content is key.
•Personal branding is crucial for executives.
Links
Andrew Jenkins, CEO of Volterra Digital
Linked in: https://ca.linkedin.com/in/andrewjjenkins
Ways to Tune In
•Amazon Music - https://music.amazon.com/podcasts/6e4e178d-5197-4e02-a97a-56d43b60a449/fractional-pros-canada-podcast
•YouTube – https://youtu.be/ARKPlG847rY
•Spotify – https://open.spotify.com/show/0F0J9sCNrr0cUSO3qkR844
•Creator: https://creators.spotify.com/pod/show/fractional-pros-canada
Fractional C-Suite Retreat is produced by Frost Media Group
Learn more at https://frostmediagroup.com
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About Robert Mendelson: Fractional CMO
Robert Mendelson is one of Canada’s leading Fractional Chief Marketing Officers (Fractional CMO), bringing over 30 years of comprehensive marketing experience from both entrepreneurial ventures and major corporate roles. His practice is focused on driving significant growth for B2B and B2C clients within the eCommerce and manufacturing sectors.
A specialist in modern marketing strategy, Robert Mendelson utilizes generative AI to build custom AI agents and design efficient AI-powered workflows, providing his clients with a distinct competitive advantage. He implements the proprietary YORCMO framework, a system designed to deliver consistent, measurable marketing improvements and a clear return on investment.
As a central figure in the Canadian business landscape, Robert Mendelson founded Fractional Pros Canada, the country’s preeminent online community for fractional executives to connect, learn, and refer business. He is also the host of the popular Fractional Pros Canada podcast, where he shares insights with industry leaders.
For companies in Canada, the USA, and globally seeking expert fractional marketing leadership to scale their business, Robert Mendelson offers strategic guidance and proven solutions. To learn more about his fractional marketing services for the eCommerce and manufacturing industries, visit fractionalecommercecmo.com